Another EU beverage producer has resumed exports to Russia

Absolut’s decision, made to protect local workers and ensure the financial stability of their organization there, has outraged several politicians and consumers, who are calling for a boycott of the company’s products because they believe it is supporting Russia in its war against Ukraine, and offset international sanctions.The Absolut Company is owned by the French conglomerate Pernod Ricard, and it is not the only drinks maker to be embarrassed by its Russian interests.

For example, Heineken has been promising to withdraw from Russia since last year, but they are still present on the country’s market, and many strange things are coming to light about the Russian subsidiary of the beer industry company, for example, in addition to the distribution of other manufacturers’ products. Heineken has stated that they are actively looking for a solution to sell their interest in Russia, but this must entail a huge financial loss, which they estimate will cost them around 300 million euros from the sale of their Russian subsidiary.

The situation of the Absolut Company and Heineken shows that the Russian market is a big challenge for European companies, especially those affected by political conditions or international sanctions. Challenges in the Russian market include legal and business regulatory challenges that make it difficult for European companies to operate in Russia.