New leaders at Nestlé

From August, Alberto Vercelli, who previously held the position of business leader in the South American region, will take over the management of Nestlé’s Hungarian Nespresso business. At the same time, Miklós Panna will take over the management of Nestlé Hungária Confectionery from June.

Alberto Vercelli began his career in 1996 as Assistant Brand Manager at Nestlé’s Italian subsidiary. He started working in the coffee category in 1998 when he became Nescafé Brand Manager. He developed his passion and knowledge of the category a few years later as Marketing Manager for Nescafé and Nescafé Dolce Gusto. He contributed to the renewal of the brand through product innovation and successful communication. Between his two positions in marketing, he worked as a salesman for a few years, during which he was responsible for the largest Italian and international sales units in the coffee and beverage division. He moved to Switzerland in 2010 to join Nescafé Dolce Gusto’s global business. In his new role, he was involved in expanding the brand to Europe, Asia and the Americas. In 2016, he was appointed Regional Business Manager for Nespresso, where he was responsible for the Canadian and Latin American markets in the U.S. zone. Alberto has increased the brand’s market presence over the course of his career, and the region has grown in double-digit growth year on year.

From June 1, the Nestlé Confectionery business will continue to operate with a new manager: after the departure of Mester Péter, Miklós Panna will take over the management of the area. Panna joined Nestle in 2001 as an intern. He has also gained experience in the supply chain, marketing, controlling and export in the last 19 years. During his 14 years in the confectionery category, he gained insight into all segments, so he learned about the brand’s full range of marketing tools. He took part in the largest acquisition of the confectionery category, the integration of the Balaton slice into Nestlé’s portfolio, as well as the development of the brand’s new image. The biggest successes in the area are the production of the new Iconic Smarties and Nesquik All Natural, introduced in 2019. Fortunately, the first in the region, as well as the transfer of Nesquik 3in1 production and the implementation of the product recipe change at record speed.