Tesco launches new vegan brand
Tesco will launch a plant-based brand called Root & Soul, despite a slowdown in vegan food sales across the sector.
The supermarket has applied to register the trademark name with the Intellectual Property Officer, under classes 29, 30 and 31 – which covers a range of plant-based products, such as milk alternatives, meat alternatives and fruit and veg, according to The Grocer.
The new brand follows the UK’s largest retailer unveiling its Finest Signature Vegetables range earlier this year, as part of its ‘plant-forward’ initiative.
Tesco director of food product development and innovation Breige Donaghy said at the time: “We see the next stage of our strategy as ‘plant forward’ and our latest range has been developed as we’ve seen a growing demand for veggie options featuring wholefoods, vegetables and dairy products as the central part of the dish, rather than meat mimics.”
“People are discovering just how delicious this way of eating can be when you bring together unique textures and tempting flavours and we want to help our customers on this journey.”
However, it comes amid a slowdown in vegan products as sales for meat alternatives fell 13.6% over the past year.
Meanwhile, plant-based vegan brand Beyond Meat revealed earlier this month its revenues had plummeted by 9%, leading it to cut a fifth of its workforce.
Related news
Co-op UK Launches ‘On The Go’ Micro Store Format
Co-op’s On The Go format is one-quarter the size of…
Read more >Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer
Oatly is the latest plant-based milk brand to launch a…
Read more >Beyond Meat Ditches ‘Meat’ and Seeks a New Identity in the Plant Protein Market
Beyond Meat has dropped “Meat” from its name, rebranding itself…
Read more >Related news
Co-op UK Launches ‘On The Go’ Micro Store Format
Co-op’s On The Go format is one-quarter the size of…
Read more >Shein fined again: Italian competition authority steps in over misleading green claims
China-based fast fashion giant Shein has been hit with another…
Read more >The 30,000-forint pensioner food voucher cannot be used in all stores
Between September 1 and October 15, the 30,000-forint pensioner food…
Read more >