Ferrero UK rolls out new Tic Tac Fresh

By: Trademagazin editor Date: 2022. 10. 11. 09:35

errero UK is launching a new product range, Tic Tac Fresh, into grocery and convenience stores now, available in three flavours – Cool Cherry, Strong Mint and Grapefruit Mint.

The new products add a breadth of flavours and “a cooling freshness” across Ferrero’s sugar confectionery portfolio.

Ferrero said Tic Tac Fresh, stored in the brand’s iconic pocket format, will help retailers capitalise on and continue the momentum of the on-the-go opportunity, post pandemic.

The sugar free and HFSS compliant range will create an opportunity for retailers to attract new consumers to the sugar confectionery fixture.

Jason Sutherland, UK & Ireland sales director, Ferrero UK, said: “With Tic Tac, we are always aiming to provide shoppers with exciting and fresh taste sensations.

“Our new Tic Tac Fresh flavours feature our number one classic, Strong Mint, and also our second most popular flavour, Cool Cherry. We’re also giving consumers the chance to try our latest innovation, Grapefruit Mint, a new and exciting flavour for the UK market, the range is aimed to strengthen overall visibility on fixtures.”

Talking Retail