New Milli and Pöttyös products
FrieslandCampina Hungária ZRt. came out with two new innovations: chestnut Pöttyös Túró Rudi and Milli Fitt cottage cheese cream with 30 percent lower sugar content, available in three flavours.Marketing director Dániel Nyeste-Kállay revealed that their innovation work is continuous even with the most popular Hungarian brands. FrieslandCampina Hungária ZRt. manufactures 180 different dairy products and 80 percent of them are made in Hungary.
Dániel Nyeste-Kállay
marketing director
FrieslandCampina Hungária
The marketing director added that Pöttyös Túró Rudi and Milli cottage cheese cream are made from milk purchased from Hungarian farmers. Pöttyös fans like to try new flavours and now with the new chestnut version they can choose from twelve. Since consumers are increasingly health-conscious, the company decided to launch reduced-sugar Milli Fitt products after the success of Fitt Pöttyös Túró Rudi, which hit the shops last year. //
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