New products with different chances

By: trademagazin Date: 2014. 06. 25. 09:42

When it comes to innovations, consumers can be won with different strategies from country to country and the chances of success also vary. The Nielsen Shopper Trends – conducted in 19 countries – reveals that 42 percent of Italians (highest proportion) but only 14 percent of Hungarians agree with the following statement: ‘I like new things. I am always looking for new brands and products’. ‘Sometimes I buy new brands or products but generally I purchase my favourites’: 72 percent of Hungarians concurred with this – the highest proportion in the 19 countries surveyed. ‘I rarely try new things. I prefer knowing what I want to taking the risk of buying something that works out badly’: 24 percent of Bulgarians (highest proportion) and 14 percent of Hungarians agreed with this – the latter is close to the European average.

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