New products with different chances

When it comes to innovations, consumers can be won with different strategies from country to country and the chances of success also vary. The Nielsen Shopper Trends – conducted in 19 countries – reveals that 42 percent of Italians (highest proportion) but only 14 percent of Hungarians agree with the following statement: ‘I like new things. I am always looking for new brands and products’. ‘Sometimes I buy new brands or products but generally I purchase my favourites’: 72 percent of Hungarians concurred with this – the highest proportion in the 19 countries surveyed. ‘I rarely try new things. I prefer knowing what I want to taking the risk of buying something that works out badly’: 24 percent of Bulgarians (highest proportion) and 14 percent of Hungarians agreed with this – the latter is close to the European average.