Tesco is introducing a new strategy to promote healthy eating

Tesco’s new approach is implemented in close cooperation with the customer science company Dunnhumby, which analyzes data and customer habits to help the supermarket chain plan optimal product placement. Within the framework of this new strategy, instead of priority shelf space previously reserved for products with a high fat, salt or sugar content (HFSS), healthier foods will now be emphasized. This change is in line with UK regulations that will come into effect in October 2022, restricting the placement of HFSS products in stores.

Healthy products come to the fore

According to the new concept, products such as yogurts, porridges, fruits, protein-rich foods, as well as pre-prepared and easy-to-heat dishes are placed in the most visible places in selected Tesco stores. Tesco’s goal is to encourage customers to choose healthier foods, while still meeting the fast and convenient shopping needs of Express stores.

The style of the home is also in focus: the introduction of F&F Home

At the same time, Tesco has taken a new direction, with which it intends to strengthen its presence in the household goods market. The home furnishing line, named F&F Home, comes at a time when more and more fashion retailers are responding to growing consumer demand for affordable yet stylish home furnishings.

As a result of the pandemic, many buyers have placed more emphasis on the design of their home than on expanding their personal style. According to Donna Bridgeman, head of design at F&F Home, the brand’s goal is to offer timeless pieces that “can form the foundation of a calm, quiet and balanced home.”