Lidl Serbia promotes local products with new private label

By: Trademagazin Date: 2021. 10. 06. 18:25

Lidl Serbia has recently launched a new private label brand, S ljubavlju, domaće (With love, local), consisting of about 80 products made by local producers. Lidl says the new product range is very high quality. The discounter has invested around EUR 390 million in its operations since arriving in the country. All suppliers of the new private label brand have IFS certification.

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