New private label treats at Shell service stations

By: Trademagazin editor Date: 2025. 03. 28. 13:10

At the end of February Shell Café iced coffee appeared on the shelves of Shell service stations, in Coffee Latte and Cappuccino variants. The 235ml carton format is easy to carry and practical as well. 

Shell’s private label oat bars have been reimagined: their size has increased from 70g to 100g, offering even better value for money. The new flavours include banana-dark chocolate, cherry-almond-white chocolate and pistachio. 

It is good news for coffee lovers that the 100% Arabica Lungo coffee can now be bought not just in whole bean but also in ground version, for a convenient Shell Café experience at home. Plus from April new private label nuts will also be available – in salted and chocolate-coated form. 

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