A new recipe and a bold visual image: Sprite’s new campaign advertises an irresistible taste throughout Europe

Sprite launched the “Heat Happens” platform in Europe last year, which appealed to consumers with the slogan “Cool yourself off”. Now, the brand invites us to try the ice-cold soft drink with a new, irresistible taste, fresh appearance and a seductive, creative campaign that affects several senses. The renewed soft drink is marketed in the usual transparent bottle, which is easier to recycle, in line with Coca-Cola’s sustainability strategy. In addition, there will be boxed and glass packaging in accordance with different consumer habits.

Coca-Cola strives to steer consumers towards low-sugar and sugar-free drinks, so it makes its zero-sugar drinks available in more and more markets, and has also improved their taste experience.