Aldi Süd Launches New Organic Brand ‘Nur Nur Natur'
Aldi Süd says Nur Nur Natur stands for high-quality raw materials, such as ancient grain or cold-pressed oils for gentle processing with extra-long maturing times.
The discounter says flavour-enhancing ingredients, added aromas and superfluous additives are consistently avoided in the new brand.
In March of this year, Aldi Süd announced that its organic offering now accounts for 15% of the standard range and it will continue to expand its organic range.
‘Highest Organic Level’
Erik Döbele, managing director buying and customer interaction at Aldi Süd said, “With Nur Nur Natur we are setting standards in the food retail sector. There has never been a brand like this in the discount store. We achieve original taste at the highest organic level at our usual low prices.”
Döbele noted that sustainability is anchored in Aldi Süd’s corporate structure.
“The new organic brand is an important long-term step on our way to more conscious nutrition for our customers,” he said.
“In addition to the high standards that Naturland makes, with our ‘Nur Nur Natur’ products we support, among other things, Naturland’s biodiversity protection programme, but also the increased use of original grain varieties.”
Related news
Sainsbury’s tea returns to Fairtrade label
The move is expected to generate over £1m ($1.34m) a…
Read more >Trendy family-sized ice creams
Last year the long summer – which lasted until September…
Read more >Makro Spain expands private label offering
Makro added 406 new private label products to its assortment…
Read more >Related news
GKI Analysis: Without EU funds, the domestic economy would just flounder
On May 1, Hungary marks the 21st anniversary of joining…
Read more >Csökkentette az élelmiszerárakat az árrésstop és az online Árfigyelő bővítése
2025 áprilisában csökkent az infláció és az élelmiszerárak növekedési üteme…
Read more >NGM: we always take action against unjustified price increases, inflation may decrease further in the coming months
The government is successfully fighting price increases. In April, inflation…
Read more >