A new era in personal hygiene

By: Trademagazin Date: 2025. 07. 09. 11:00

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Nowadays, with the strengthening of health awareness, the field of personal hygiene and incontinence management is receiving increasing attention. Those concerned are looking for discreet, comfortable and sustainable solutions. For them, the innovative development that received a prestigious recognition at the Inno d’Or – Innovation of the Year 2025 award ceremony may represent a new dimension. This year, value-creating achievements are rewarded that provide a solution to a clearly defined consumer need, fit into a nameable trend, or are the results of a development inspired by an existing, definable need.

The winner of the Personal Hygiene category this year was the MoliCare® washable, replaceable absorbent underwear with a pad, available in both women’s and men’s versions, which sets a new direction in modern incontinence management and intimate hygiene product development. The product’s uniqueness lies in its patented technology: a discreetly placed, disposable, replaceable pad is placed in a hidden pocket inside the reusable underwear. This design provides a higher level of protection and intimacy at the same time, as it offers the same appearance and comfort as a traditional black underwear.

The inner core of the replaceable pads turns the liquid into a gel consistency, can block up to 30 teaspoons of urine, thus ensuring a dry and safe feeling. It also neutralizes unpleasant odors and can be worn for up to 12 hours. The pads can be easily removed and replaced throughout the day, guaranteeing freshness and comfort.

Commitment to sustainability

The product is not only an innovative but also an environmentally friendly alternative to disposable incontinence products. Its use produces about 78% less plastic waste compared to traditional pads. The black underwear can be hygienically washed at 60°C and reused without losing its absorbency. Uniquely, the product can also be tumble dried, making cleaning easier. Sustainability is also supported by the materials and certificates used.