Dreher launches beer season with a new communication platform

By: Trademagazin Date: 2025. 03. 03. 11:22

The Dreher brand has received a new visual identity, packaging and communication platform. The 360-degree campaign, which launches today, celebrates the “positivity within us” as well as everyday characters who are able to see the small joys of life and thus make their environment better.

The Dreher alcoholic portfolio and the upcoming Dreher 24 non-alcoholic beer TVCs are each built around a character who has the ability to be positive, who easily connects with others with their humor, and who, although they do not have superpowers, still makes the world a better place. The other visual elements of the campaign also highlight these moments. The new platform is best expressed by the unified headline: “To the positivity within us!”

This attitude and progressive approach also characterize the new packaging, which uses stronger and more striking colors. The updated image has been designed to be minimalist and modern in line with the latest international trends, while retaining the most important Dreher elements: the triangle representing the three types of ingredients and the symbolic bridge. In addition, the popular slogan that resonates well with the platform: “The world is as big as you put into it.”