Mizse promotes environmentally conscious thinking with the campaign of its new, carbon-neutral product

By: Trademagazin editor Date: 2020. 10. 29. 11:26

This autumn, Mizse introduced Hungary’s first carbon-neutral PET bottle, the 1-liter Ecogreen product, which was created specifically to reduce the environmental impact. Simultaneously with the introduction of the product, the company examined the situation of the Hungarian population towards an environmentally conscious lifestyle within the framework of a representative research, which revealed that we still have room for improvement.

Although the proportion of selectively collected waste has increased in Hungary in recent years, according to the data, there is still work to be done. We consider ourselves to be green-minded, we declare that we collect waste selectively, but we do not reach the EU targets. What can be hidden in the background, what can we do about it, how far do producer and consumer responsibilities extend at all? Mizse’s research on their new Ecogreen product campaign sought answers to these questions. Based on the results, most Hungarians are now aware of the importance of environmental awareness and sustainability, but they feel little about the weight of their individual responsibility.