HELL ICE COFFEE is launching a new campaign

By: Trademagazin Date: 2024. 04. 22. 12:12

In April 2023, HELL ICE COFFEE launched the ICEMEN creative platform related to the renewal of its product portfolio, which has been running in 25 countries on both ATL and digital channels ever since. The campaign will run on television in Hungary from March 18, 2014, as well as online in 16 other countries.

In 2024, HELL wanted to continue and at the same time supplement this platform with a campaign that focuses on the features of our country’s market-leading read-to-drink iced coffee*.
*Based on data from market researcher Nielsen IQ for the period January-December 2023, in the ready-to-drink iced coffee category, in the entire domestic trade – based on the number of units sold.

The aim of the campaign is to present the quality ingredients of HELL ICE COFFEE, as well as to deepen the message among consumers that the product is made from real coffee extract.

In a spectacular beauty spot, the brand guides viewers through what the HELL ICE COFFEE box hides – thus presenting the mouth-watering ingredients of iced coffee. For this, the brand built a separate small world for the film from real ingredients – in which the path to the iced coffee leads through coffee bean tunnels, latte swirls and ice cube compositions.