POWERADE® presents a new calorie-free sports drink
Coca-Cola’s sports drink product line, POWERADE®, is expanding with a new calorie-free product. Powerade Zero Mountain Blast is already available on the Hungarian market and is primarily aimed at consumers who are looking for a drink for less intense sports or who want to watch their calorie intake.
The new product aligns with POWERADE®’s recently launched “Pause is Power” global brand campaign, which focuses on the physical and mental well-being of active consumers.
POWERADE® Zero is ideal for less intense workouts when consumers do not necessarily need added carbohydrates or for those who want to watch their calorie intake. POWERADE® Zero is enriched with vitamin B6, which supports both body and mind*.
“We can’t set personal bests every day, but we need hydration every day”
– said Bianka Aldrete-Andavölgyi, the Hungarian brand manager of the brand.
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