POWERADE® presents a new calorie-free sports drink

The new product aligns with POWERADE®’s recently launched “Pause is Power” global brand campaign, which focuses on the physical and mental well-being of active consumers.

POWERADE® Zero is ideal for less intense workouts when consumers do not necessarily need added carbohydrates or for those who want to watch their calorie intake. POWERADE® Zero is enriched with vitamin B6, which supports both body and mind*.

“We can’t set personal bests every day, but we need hydration every day”

– said Bianka Aldrete-Andavölgyi, the Hungarian brand manager of the brand.