The Dreher 24 non-alcoholic product line is expanded with a new flavor

By: Trademagazin editor Date: 2020. 05. 06. 11:25

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This year, the Dreher 24 non-alcoholic product line will be expanded with another flavor, in addition to lemon, pomegranate and pomelo-grapefruit flavoring, a cherry-blackberry version is now also available. Dreher 24 cherries, like the other flavored variants, also have an alcohol content of 0.0 percent.

The market for flavored beers has been expanding extremely dynamically over the years, both in terms of volume and target audience. Flavored beers account for 4.6% * of the total retail beer market, and this proportion is constantly growing. The Dreher 24 brand aims to offer its consumers as many non-alcoholic beer alternatives as possible, so in 2020 the portfolio of flavor variants will be further expanded with Dreher 24 cherry-blackberry flavored non-alcoholic beer. Like the other flavored variants, the new flavor has an alcohol content of 0.0%.

* source: Nielsen, retail index, based on volume sales, 2019