The Dreher 24 non-alcoholic product line is expanded with a new flavor
The market for flavored beers has been expanding extremely dynamically over the years, both in terms of volume and target audience. Flavored beers account for 4.6% * of the total retail beer market, and this proportion is constantly growing. The Dreher 24 brand aims to offer its consumers as many non-alcoholic beer alternatives as possible, so in 2020 the portfolio of flavor variants will be further expanded with Dreher 24 cherry-blackberry flavored non-alcoholic beer. Like the other flavored variants, the new flavor has an alcohol content of 0.0%.
* source: Nielsen, retail index, based on volume sales, 2019
Related news
Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4.…
Read more >Radler Reboost Sour cherry-flavour Isotonic drink, BIO Pécsi Premium Lager
Radler Reboost is an isotonic, sour cherry drink, a blend…
Read more >Auchan celebrates St. Patrick’s Day with discounted Irish beers
Domestic beer consumption has shifted towards quality instead of quantity,…
Read more >More new products
László Flórián will manage Praktiker from April
A new CEO will manage the Hungarian-owned, nationwide DIY chain…
Read more >Not an April Fool’s joke: You can try this special treat at McDonald’s in Hungary
New food trends appear almost daily in the world of…
Read more >This year’s Easter could be a really strong one with Univer’s new product
Univer is catering to bold gourmets with its latest limited…
Read more >