The Dreher 24 non-alcoholic product line is expanded with a new flavor

The market for flavored beers has been expanding extremely dynamically over the years, both in terms of volume and target audience. Flavored beers account for 4.6% * of the total retail beer market, and this proportion is constantly growing. The Dreher 24 brand aims to offer its consumers as many non-alcoholic beer alternatives as possible, so in 2020 the portfolio of flavor variants will be further expanded with Dreher 24 cherry-blackberry flavored non-alcoholic beer. Like the other flavored variants, the new flavor has an alcohol content of 0.0%.

* source: Nielsen, retail index, based on volume sales, 2019