Nestlé supports weight control in key markets with new protein-based products

Tapping the protein trend, Nestlé keeps developing solutions to meet a wide range of nutritional needs.

This article is available for reading in Trade magazin 2024/12-2025/01

Under its new Vital Pursuit brand, the company offers high-protein foods for GLP-1 users and shoppers aiming for better weight management. The range includes 14 frozen ready-to-eat products – one of them is a high-protein pasta dish made with pea protein, as well as sandwiches and pizzas developed at the company’s research centre in Ohio.