France To Get New Discount Supermarket Chain
A new French discount supermarket chain – Toujust – is set to open its first store in Alès, in the Gard region, mainly selling private-label products, according to media reports.
Toujust is the brainchild of Fabrice Gerber, an experienced manager in the retail trade, formerly of E. Leclerc, Système U and Aldi.
It will function as a cooperative, with four main shareholders: Gerdis (Fabrice Gerber’s company), RT Logistique, Mila Capital and Val Invest.
In addition, the suppliers will be shareholders and will share 25% of the profits.
Significantly, there will be no intermediaries between the distributor and producers, as well as no central purchasing office, which the retailer hopes will enable it to offer reduced prices and operate a lower cost base.
It plans to set up shop on the outskirts of medium-sized towns in France, with population ranging between 10,000 and 12,000.
The company plans to open approximately fifty stores by the end of the year, and 300 within five years.
Each store will be spread across approximately 1,000 square metres and offer 7,500 SKUs, 80% of which will be food, including 45% in the fresh category.
The company will mainly sell its own brands and rely on 100 small suppliers. It is advertising prices that are 5% to 10% lower than its direct competitors.
Related news
Plates and glasses going green
Demand for plant-based products has been growing steadily in recent…
Read more >Carrefour sales under pressure in France and Belgium
Mixed figures from Carrefour in Europe in the first quarter…
Read more >Organic food market back on a growth track
The global organic food market was back on a growth…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >The Hungarian Food Bank Association is organizing a record-sized food collection on Friday and Saturday
At the Friday and Saturday fundraiser organized by the Hungarian…
Read more >Pick Szeged Zrt.’s profit decreased, but its sales revenue increased last year
Pick Szeged Zrt.’s after-tax profit in 2024 was 6.7 billion…
Read more >