A new CBA advertising campaign starts with Icuka and the Hungarian card

CBA’s latest campaign starts in early April, with Icuka being the protagonist again, but now we can see her in a completely new role and environment – origo wrote.

image: MATE_VARGA_PHOTOGRAPHY, origo

The CBA’s latest campaign focuses on the Hungarian card. The main character will be Icuka (Bach Szilvia) again. The preparation and planning of the campaign took almost half a year, which was jointly invented by Nyitrai Márton, film director and Szilágyi Dániel, the creative director of Admiral Film. (origo)