New Besties: Coca-Cola® and OREO® celebrate friendship with their joint limited-edition soft drink

By: Trademagazin Date: 2024. 08. 23. 11:38

“Besties”, i.e. eternal friends – the new joint soft drink of the two iconic brands, Coca-Cola® and OREO®, was inspired by friendship. The limited edition Coca-Cola® OREO™ Zero Sugar, the newest product in the Coca-Cola Creations® portfolio, and the accompanying digital experiences are perfect examples of how eternal friends bring out the best in each other.

Celebrating friendship has never been more timely – more and more brands are getting involved, showing what lifelong friends mean to each other. Besties often become a combination of their best qualities, making each other even better. From the playful connection of the OREO® and Coca-Cola® brands, a product has now been born that allows fans to enjoy an experience offered by an iconic duo with their best friends, old or new, for a limited time.

The characteristic biscuit prints of OREO® and the stacked Coca-Cola® bottles will decorate the elegant packaging of the limited edition Coca-Cola® OREO™ Zero Sugar, the flavor of which is inspired by the flavors of the two legendary brands. The new product, which is available for a limited time, will hit the shelves in Hungarian supermarkets and convenience stores on September 9.

During the campaign, the two brands will offer unique experiences that celebrate the special relationship of eternal friends, Besties.