E-retailers can expect more impatient customers during the holiday season

By: Trademagazin Date: 2023. 11. 13. 13:01

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During the upcoming Black Friday and Christmas period, proper service to online customers is in the primary interest of retailers. Not at a good enough price, with good quality, but expectations must be met on time and there is room for improvement. According to a recent domestic survey, every second online customer experienced a delivery delay (49%) in the past year, every third delay exceeded 2 days. We are the most impatient when we order food, we can hardly wait even 2 hours. It also turned out that most of us would like free returns if we could change something.

In a survey conducted before the upcoming Black Friday and Christmas rush, Cégmenedzser Szoftver Kft.* examined what it takes to make both the customer and the retailer more satisfied after the period with the highest turnover. A survey conducted involving more than 600 online shoppers also asked about a less studied factor, time. The responses show that half of the consumers have already received their ordered package late in the past year. Compared to the pre-announced delivery time, the average delay was 23 hours.