E-retailers can expect more impatient customers during the holiday season

During the upcoming Black Friday and Christmas period, proper service to online customers is in the primary interest of retailers. Not at a good enough price, with good quality, but expectations must be met on time and there is room for improvement. According to a recent domestic survey, every second online customer experienced a delivery delay (49%) in the past year, every third delay exceeded 2 days. We are the most impatient when we order food, we can hardly wait even 2 hours. It also turned out that most of us would like free returns if we could change something.