Conscious sourcing for a sustainable future

By: Trademagazin editor Date: 2025. 06. 05. 12:45

Consumers are making increasingly conscious decisions: they prefer environmentally friendly, natural products from reliable sources. At Rossmann we are expanding our private label portfolio based on these criteria – in the first half of 2024 alone we introduced more than 200 new Rossmann products.

Éva Szimeiszter
sourcing manager
Rossmann Magyarország

Notable examples include the Love Nature and the Wellness&Beauty product lines. We work with our suppliers to reduce our environmental impact, simplify packaging and support domestic manufacturers. Today Rossmann stores sell the products of over 50 Hungarian manufacturers.

Digital sourcing – efficient and data-driven

For us digitalisation isn’t a goal, but a tool we use to build faster, more transparent and more predictable processes. Rossmann increasingly makes its purchasing decisions based on data, which ensures efficient operations and more flexible cooperation with partners.

Developing supplier relationships, introducing automated processes and creating shared value are the keys to long-term success.

Rossmann Magyarország is currently building a 28,000m² logistics centre and a 4,000m² office building in Üllő. Our work will continue to focus on building a product selection that meets customer needs and also reflects Rossmann’s responsible thinking. (x)