Trade marketing is essential

Nearly 220 people registered for the traditional, online conference of the Trade Marketing Club, which was waiting for those interested on February 13, 2025 from 9 a.m. The 20 minutes of the check-in were spent with a conversation evoking an offline atmosphere.

Ildikó Kátai, one of the founders of TMK, greeted those gathered, comparing the day to a carnival ride, collecting geographical and industry inspiration. The navigation was entrusted to the researchers by the organizers of the event, Ágnes Csiby and Hermann Zsuzsanna, the other 2 founders and moderators of TMK.

Presentations:

Started 2025…
Dr. Kozák Ákos, Research Director, The Equilibrium Institute

Polar Branding
Müller Kornél, General Manager, Törley Champagne winery

Trade marketing from here and beyond

Fábián János, General Manager, STORCK Spain, Portugal, Latin-America (Live from Barcelona)

„Designed for Life”
Sós Gergely,  Country Business Director,  Bosch

Independent retail, independent media
Tóth Zoltán, CEO DigInStore, Owner TrafikTV

Trade marketing in the café businesss
Rezsdovics Kata, Head of Marketing, Nespresso Hungary

Is Retail Media the digital trade marketing?
Rédey Iván, General Manager, FullCommerce Consulting

Retail Media – the drive of the shopper behavior and purchasing power

Németh Adrienn, Sales Manager, TESCO Media/Dunnhumby media

Practical strategy – trade and brand marketing at Praktiker
Bedő Hajni, Brand Marketing Manager, Praktiker

CSR and new „Store3.0” concept at JYSK
Szilvási Krisztina, Communication Manager, JYSK

Alma and Gyöngy Pharmacies’ success story
Pados Máté, Operation Manager, Patika Management

EuroShop, the unforgettable
Máté Szilvia, General Manager, Messe Düsseldorf Trade fair representation

Trade marketing at Hell
Csoknyai Dóra, Trade Marketing Manager, Hell Energy