Tag "retail media"
IGD: Retail media and increased efficiency will be important in 2024
Date: 2024-04-19 11:52:26
This article sets out to summarise the retail trend predictions of IGD, which outlines five trends that are set to shape the retail market in 2024 and beyond. This article...
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Walmart buys Vizio for $2.3B as retail media race turns to streaming
Date: 2024-02-29 09:48:44
Retail media networks are shifting focus to areas like connected TV and streaming to increase their ability to reach consumers. Walmart has agreed to acquire TV maker Vizio for $2.3...
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Carrefour And Publicis Groupe Launch Joint-Venture
Date: 2023-06-21 09:42:19
Carrefour Group and Publicis Groupe have launched a joint-venture named Unlimitail to address the retail media market in Continental Europe, Brazil and Argentina. The launch of the company comes six...
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Ahold Delhaize reaches half a billion from ad revenue
Date: 2023-06-15 09:46:49
Revenues from retail media are helping Ahold Delhaize keep prices low, CEO Frans Muller has revealed. The retailer has is “almost half-way” of its target of one billion euros in...
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Offering a seamless hybrid shopping experience can be essential in 2023
Date: 2023-03-06 15:47:32
Communicating values Krishnakumar Davey, president of client engagement at IRI has told Grocery Drive that retailers know: prices have become so high that shoppers can’t spend more, thus retailers are...
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