Smaller shop play important role in retail

By: trademagazin Date: 2009. 02. 12. 09:56

The place of every day shopping are the smaller Hungarian owned stores, for big purchase mostly the hypermarkets are visited.

According to GfK's Shopping Monitor and
Shopping Mission 2008-2009 research, since 2004 it was the first
time, that people said they spent more in small shops as in
hypermarkets (32% small shops, 27 % hypermarkets, 14% supermarkets).

Shopping in discounts is very popular,
41% of big purchasers going into discount stores, the market share is
higher 46% at people who are looking for actions and discounts.