Eiscream sales grow in Hungary

By: trademagazin Date: 2008. 07. 22. 00:00

According to Nielsen Research Retail Index the market of cold sweeties increased in volume and value. The whole market is HUF 17.5 billion.

Between June 2007 – Mai 2008 25
million liters eiscream was sold in the retail section, it is 1% more
than a year before. In value the growth was 8%. The relation of
impuls eiscreams increased to 1/3 against the family boxes.

The most eiscreams are sold in modern
retail chanel, the store over 400 sqm retail area sold the 2/3 of the
whole eiscream, hypermarkets has a 24% market share.