Drugstores’ share in sales increases further

Toothpaste: last year toothpaste was sold in a value of more than HUF 13 billion. Like-for-like value sales were up 3 percent but volume sales dropped 1 percent. Drugstores’ share in sales augmented by 2 percentage points. Hypermarkets and 201-400m² stores saw their sales share reduce by 1 percentage point each. Manufacturer brands were responsible for 97 percent of sales.

Toothbrush: the size of the annual markets neared HUF 4 billion last year. Like-for-like value sales soared by 31 percent but volume sales decreased by 1 percent. Drugstores’ share in sales grew from 44 percent to 48 percent. Manufacturer brands realised 84 percent of sales.

Electric toothbrush: value sales reached HUF 1 billion last year. Like-for-like value sales improved by 11 percent and volume sales got 9 percent better. Drugstores strengthened their position in this segment too: their share in value sales rose from 59 percent to 62 percent. 85 percent of products sold were manufacturer brands. Mouth wash: last year mouth wash was sold in the value of more than HUF 3 billion. Like-for-like value sales were up 9 percent and volume sales increased by 12 percent. 43 percent of value sales was realised by drugstores – this constitutes a 1-percentage point improvement. 90 percent of products sold were manufacturer brands.