PENNY’s own brand products continue to conquer

By: Trademagazin Date: 2023. 08. 24. 12:42

Customer habits have changed radically in the past period: the transformation of consumer baskets has shifted the emphasis towards high-quality, but budget-friendly, own-brand products. In the case of PENNY, for example, around half of the turnover is made up of in-house developments. In response to these customer needs, the company will continue to expand its product range in the future, which already includes products from domestic suppliers bearing the Hungarian Product trademark – that is, products that only come from domestic farms to store shelves and from there to the baskets of PENNY customers.

The private label PENNY products have not only won the favor of customers in the past period, but have also received numerous professional awards. After the 100-gram tea butter of the Sissy product line, which is dressed in a new robe and consists of Hungarian Product trademarked dairy products, the 8-egg snail pasta of the Aranykosár also earned the Gold grade of Excellent Hungarian Food. In addition, in several prestigious professional competitions and product tests, the store chain’s various own-brand meat products, pasta, dairy products, seeds, or even organic and free products have reached the top of the podium.

“Our own-brand products are of the same reliable quality as their manufacturer-branded counterparts, since the food safety standards imposed on them are the same. Their price advantage is mainly due to their lower development and marketing costs. The success of the products that represent an excellent alternative is palpable, since half of the store chain’s turnover is provided by goods with its own trademark. In addition to professional recognition, the positive feedback of our consumers is of course also extremely important, as it is precisely on the basis of their opinion that we continue to develop our own brand range. At PENNY, my colleagues and I are constantly working to expand our well-known, high-quality, yet reasonably priced own-brand product range, meeting the needs of consumers as much as possible.”

– said Eszter Kazatsay, head of communications at PENNY in Hungary.