Heineken grows as world’s most popular non-alcoholic beer
Heineken posted solid growth in 2024, with non-alcoholic beers and premium lager as key drivers. The beers were particularly appreciated in Africa and Asia, with limited growth in Europe.
Heineken saw global sales rise to 36 billion euros, accounting for organic growth of 5%. Operating profit rose 1.6%, to 4.51 billion euros, which also beat analyst expectations. In contrast, net profit was hit by a significant 874 million euro write-down on the stake in Chinese brewer CR Beer, leading to a decline from 2.3 billion to 1 billion euros.
A notable development was the rise in sales of non-alcoholic beers and ciders, which increased by 10%. Heineken 0.0 is now available in 117 countries and ranks as the world’s most popular non-alcoholic brand. The growth of non-alcoholic beers was especially pronounced in markets such as Brazil and the US. Premium brands such as Amstel, Desperados and Birra Moretti further contributed to the growth.
Overall, Heineken recorded a 1.6% volume growth. Africa, the Middle East and Asia had the strongest volume growth, while growth in Europe was limited to 0.3%. The Dutch beer group therefore continues to focus on premium segments and non-alcoholic alternatives. In 2025, expected operating profit growth will be between 4% and 8%, while the brewer continues to invest in marketing and cost savings to boost profitability.
Retail Detail
Related news
Slovenia’s largest brewery turns 200
Slovenia’s largest brewery, Lasko Pivovarna Union, is celebrating its 200th…
Read more >Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner…
Read more >Heineken 0.0 hits the big screen: a new chapter in the culture of moderation with F1® THE MOVIE
Heineken 0.0 has joined Apple Original Films as an official…
Read more >Related news
EU Sees 2% Growth In Ice Cream Production In 2024: Eurostat
Ice cream production in the EU increased by 2% year-on-year…
Read more >Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer
Oatly is the latest plant-based milk brand to launch a…
Read more >The Hungarian Central Statistical Office (KSH) reported better-than-expected GDP data
In Q2 2025, Hungary’s GDP figures published by the HCSO…
Read more >