Lidl Hungary’s communication tools continue to expand

By: Trademagazin Date: 2024. 05. 30. 11:45

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Lidl Hungary’s communication toolkit continues to expand and at the same time its social media presence, so as of today it is also available on TikTok. The site’s followers can expect entertaining videos and interesting content on the platform, which is popular mainly among young people.

It is extremely important for Lidl to reach its customers on several platforms, so it has been present on social media platforms such as Facebook, Instagram and YouTube for years. The company first appeared on its YouTube channel in September 2011, where more than 1,000 videos have been published since its launch and the number of subscribers exceeds 91,000. Since its launch in January 2012, the department store chain’s Facebook page has grown to become one of the most popular pages on the domestic market with more than 1.1 million followers, while Lidl’s Instagram interface debuted in November 2016 and currently has over 187,000 followers.

TikTok’s active user base is growing day by day, so it is now an equally important pillar of a company’s social media strategy, just like Facebook or Instagram owned by Meta. Of course, the Hungarian Lidl can’t be left out either, so starting today the store chain is also available on TikTok under the username @lidlhu.