Spirit in stand up pouch

After wine, cold brew coffee and energy drink being sold in bag-in-box format, spirits are now marketed in stand up pouch bags. Many buyers from Generation Y and Z don’t associate these kinds of packaging with lower quality, what matters to young consumers is that their ecological footprint is much smaller than that of glass bottles. Although only a few dozen spirit companies are using this packaging type, let’s not forget that aluminium cans also had a slow start! //