Henkel Acquires Majority Stake In Hair Colour Business, eSalon.com
German consumer goods company Henkel has signed an agreement to acquire a 51% stake in the Los Angeles-based hair colouring business, eSalon.com.
The acquisition will strengthen the Schwarzkopf maker’s hair colour product portfolio and expand its digital business.
eSalon.com offers fully customised, professional home hair colour that is shipped directly to the customer’s doorstep.
In 2018, the business generated sales of around $30 million (€26.9 million), mainly in the US market, Henkel said in its statement.
It employs around 120 people and has processed more than six million orders so far.
Related news
“Play for a Greener Future” promotion winners
The main prize of the “Play for a Greener Future”…
Read more >Food-inspired hair dye: Actress Julia Fox backs novel Velveeta Gold hair color launch
Kraft Heinz unveils its first hair dye, Velveeta Gold, which…
Read more >Related news
Creativity and artistic expertise as the basis of business success?
A relevant question is how those who work in the…
Read more >More excellence and green industry innovations at the award ceremony for the Protection of the Environment
On Saturday evening, the 23rd National Meeting of the Association…
Read more >A record number of entries were received for the Brillante-2024 International Pálinka and Distilled Competition
A record number of entries were received for the Brillante-2024…
Read more >