We are spending more on fruits and vegetables

GfK Hungária’s Household Panel survey about fruit and vegetable consumption revealed that discount supermarkets had become very important in buying produce. Volume sales of fruits and vegetables decreased in the last few years, but buying frequency and the money spent on this category was increasing in the long run. For a growing number of consumers not only the Hungarian origin of produce matters, they also prefer a good price-value ratio with fruits and vegetables. Tünde Turcsán, GfK’s commercial director – CPS underlined: when buying food, enjoyment level (quality, freshness, taste) is still the No.1 factor – and the same is true for fruits and vegetables as well. //