More Hungarian e-merchants should enter foreign markets

By: Trademagazin editor Date: 2021. 06. 16. 11:20

Domestic e-commerce closed a record year last year, but the growth of foreign players is growing; Many more Hungarian e-merchants should enter foreign markets, according to an expert from the digital marketing agency Growww Digital.

Szabó László explained that without international markets, Hungarian e-merchants have little chance of competing with increasingly efficient and capital-intensive foreign competitors.

41 percent of the online retail turnover, which grew at a 45 percent rate last year, took place at the fifteen largest e-merchants, of which only five were Hungarian, and none of the five largest online retailers selling daily consumer goods (FMCG). (MTI)