6 in 10 Gen Zs prioritise user experience and trustworthy reviews

Sixty percent of Gen Z shoppers prioritise platforms with easy search, comparison functionalities, and trustworthy reviews, according to Engaging Generation Z Shoppers in the Digital Era survey by Shopee Malaysia.

The report also showed that 30% of Gen Z shoppers strategically plan their purchases, with over 70% of items remaining in their cart for more than a day for in-depth research.

When it comes to the checkout experience, 60% focus on user experience features such as product restock reminders, flash deals, and voucher applications to expedite checkout. Meanwhile, 40% prioritise efficient platform delivery services.

In terms of value maximisation, 83% of respondents are motivated by free shipping, competitive pricing, attractive promotions, discounts, and vouchers. Product quality emerged as a secondary consideration for this demographic.

Moreover, over 75% of Gen Z consumers rely on reviews and customer service when shopping, often seeking user and expert reviews, engaging with sellers via chat, comparing products across brands, and using Shopee Live and Shopee Video for product information and decisions.

He added these hyper-personalised experiences serve as a valuable addition, fostering long-term brand loyalty among this growing demographic.

Retail Asia