Kroger turns to TikTok for private label inspiration

In 2025, cherry is more than a fruit. It’s a shade of red that has manifested into an aesthetic and iconic style that is sweeping social media — and Kroger wants a piece of the cherry pie.

The grocer caught wind of the growing infatuation with cherry red on TikTok, noting in a Wednesday emailed announcement that the trend is seeping into “everything from recipes and wardrobe revamps… to beauty and fragrance drops.” With every other retail sector leaning into the cherry fad, Kroger found a way to bring it into its supermarket aisles.

Kroger is introducing “cherry-core” to its stores with the launch of its Private Selection Cherry Harvest collection, Grocery Dive reports. The lineup includes 17 items ranging from foods to beverages to flowers that incorporate the popular flavor and color. Standout items include cherry vanilla kettle popcorn with dark chocolate, cherry chocolate chunk pancake mix, white chocolate cherry cheesecake cookies and cherry seltzer. Its Bloomhaus bouquet line now offers cherry blossoms, cherries jubilee, cherry crisp and blushing beauty flower arrangements as part of the collection.

The Cherry Harvest collection continues Kroger’s practice of introducing seasonal item bundles, such as its Harvest Apple collection, the announcement noted.

Kroger has long been an industry leader in private label growth and innovation, and this latest development shows that the grocer is using social media to its own advantage to gain insight into its shoppers.