TV partner for brand building

Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care integrated communication. He used a case study of the program under the title “Nagy fogyás” to describe their co-operation with SPAR. He also emphasised block sponsoring among the innovations used by TV 2.