Tesco reduces the sugar content of its own branded soft drinks

Tesco significantly reduced the added sugar content in its own branded soft drinks, so from the beginning of October in the soft drinks on the shelves of the department stores, a maximum of 5 grams of sugar can be found in 100 milliliters. As a result of this change, Tesco will use a total of 4100 tonnes less sugar per year for its soft drinks supply in the Central European region, while the calorie content of the soft drinks decreased by 24 percent.

Tesco reviewed the recipe for a total of 42 self-branded soft drinks and reduced their sugar content, always taking customer feedback into consideration. “We’ve worked hard to keep the soft drinks just as tasty as possible, with just fewer sugars. We hope that this initiative will also contribute to a healthier lifestyle for our customers” Jamie Walker, Tesco Europe’s Procurement Director said.