Talent search in marketing: This is how Signature 40 is made

By: Trademagazin Date: 2024. 08. 14. 12:13

In the world of Hungary-based marketing, few things can generate such widespread excitement and recognition as the Signature 40 talent competition, which has now been announced for the 3rd time. This prestigious competition, which serves to find and recognize future marketing and communication hopefuls, this year raises the process of discovering and highlighting talents to an even higher level. You can apply until August 19, 2024. In addition to huge interest, more than 1,100 people have already been recommended for the list, surpassing the 2023 record of 901 recommendations. The award ceremony will once again take place at the Marketing Summit, the professional and business event of the year, which will take place on September 19, 2024 in the MÜPA building.

Principles and innovations

Signature 40 continues to follow the best practices since its inception, which ensure that the list contains only the best of the best. The purpose of the competition is to compile a kind of talent list, because it focuses on operational specialists below the level of marketing decision-makers. Entries can only be made based on recommendations from clients, agencies or the media, and these talents can be included in the competition by invitation.

An important guarantee of the process is that they make the candidates objectively comparable through 8 thematic lists. The role of thematic lists in the pre-screening process will be even more emphasized this year. Only professionals who successfully pass this filter can enter the final TOP 40.

2024 news

One of the biggest innovations of the year 2024 is that only specialists who achieve a TOP 3 score are ranked, while the other applicants appear on the thematic lists without a separate ranking, with Signature recognition, and thus can apply for TOP 40 recognition. This innovation ensures that the best talents really stand out and get a chance to introduce themselves to the public.

Another major innovation this year is the dedicated financial list, which replaces the previous TELCO thematic list. This list aims to recognize professionals in the finance and insurance sectors and offers new opportunities to showcase the best talent in these sectors.

The concept of the roaming fee

The freshness of the Signature 40 is based on the special nature of the roaming fee. The TOP 3 awardees of the given year will be included in the jury and the S40 board of trustees in the following year, so they can shape and shape future lists. This dynamic system ensures that the award always reflects the most current professional trends and is constantly evolving.

Significance of Signature 40

Vaszary Ádám

The Signature 40 is more than just a ranking. This is an award dedicated to future marketing and communication professionals who not only follow but also shape trends. For those whose work is exemplary in the profession and who really stand out from the rest.

“Signature 40 offers you the opportunity to be among the best in the business and gain recognition for your work. In accordance with successful practice since the foundation, only the most outstanding professionals can be included in the list in 2024, ensuring that we can celebrate the best of the marketing and communication professionals of the future.”

said Ádám Vaszary, the founder of the award.

The Elite Club

The Signature 40 is not just a list, but a platform that celebrates talent, creativity and professional excellence. Since its foundation in 2022, nearly 130 people can call themselves Signature. If you feel that this year you are one of these talents who has a place on the thematic lists or among the TOP 40 candidates, don’t hesitate, apply and be part of this exciting community!

Signature 40 is a unique opportunity to gain recognition and attention in your profession. Only the most outstanding professionals who are truly shaping the future of marketing and communication can be included in the list. If you feel like you’re one of them, get a referral, apply today, and show the world what you’re capable of!

Hermann Zsuzsanna

“Among the thematic lists, Trade magazin supports the FMCG and Trade lists again this year with recommendations, judging, and again with an exceptionally large-scale media appearance in its issue published at the beginning of October 2024/10. We are pushing hard for as many as possible to achieve a better ranking in 2024, which we will personally congratulate at the Marketing Summit awards ceremony!”

– says Hermann Zsuzsanna, managing editor-in-chief of Trade magazine.

More information: signature40.hu