McDonald’s logo changed to promote social distancing

International fast food chain McDonald’s logo has been altered in some global markets to emphasise the importance of social distancing during the coronavirus crisis.

The popular restaurant chain is largely closed for dine-in business in certain hard-hit areas globally, but remains open for delivery or takeout. Venues have been closed completely in the UK and Ireland, while only 5 per cent of outlets in the US are now closing dining spaces.

The new McDonald’s logo campaign was unveiled in Brazil, with the golden arches represented in the brand logo separated to remind patrons of the need to keep a distance from each other during the course of the pandemic. The campaign was soon taken up in India.

Inside Retail