Social issues in brand building

What a company thinks about social issues is now emerging as it builds its brand. This is how “brand purpose” or “doing good” campaigns link social advertising issues with marketing. OTDK has offered a special prize for marketing students for the best cover of this topic.

Fazekas Ildikó, Director of ÖRT

The “compliance” process, which is intended to ensure that all legal and ethical rules are adhered to, among other things, in advertising, is gaining increasing importance in the life of advertising companies. Regulatory penalties alone are an important incentive for companies to comply, but it is certain that preserving a consumer’s love for a brand, or even “love brands”, is much more dissuasive. This is why, for example, the ÖRT is so often contacted for prior opinion and also for preventive training.