Tag "„zöld” marketingüzenetek"

GVH proposes a multilevel sustainability labelling system

GVH proposes a multilevel sustainability labelling system
Date: 2024-02-20 17:10:06

Green advertising messages are often unclear and confusing, and a significant proportion of consumers aren’t aware of the exact content and meaning of certain claims and labels – these are...

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GVH analysis examining “green” marketing messages with an international focus

GVH analysis examining “green” marketing messages with an international focus
Date: 2024-01-25 12:11:09

The findings of the market analysis of the Economic Competition Authority (GVH), in which the competition authority’s investigators scrutinized claims related to environmental protection, are forward-looking at the international level...

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