Tag "Z generáció"
Only old people quit, Generation Z just doesn’t do it anymore
One of Hungary’s leading HR service providers, WHC Group, is calling for a revolutionary change in the way generations are managed. At a sold-out panel discussion at the 10th anniversary...
Read more
Mobile banking is part of everyday life
Mobile payments will play an increasingly important role in children’s everyday lives this and next school year and will be a determining element of money use in the long term....
Read more
Shopping habits of Generation Z
According to a survey of 1,000 people conducted by US digital recipe-based shopping platform Chicory, Generation Z is increasingly conscious about food shopping. This article is available for reading in...
Read more
Addressing Generation Z on the beverage market
In the middle of summer Worth Global Style Network (WGSN) published the results of IWSR’s March research on Generation Z’s alcohol consumption habits. This article is available for reading in...
Read more
A star is born – say hello to dirty soda!
According to experts – mainly American ones – dirty soda has taken the beverage market by storm in the past year and has become a major competitor of coffee and/or...
Read more
Earning your first regular income is a milestone in the lives of many young people
Earning the first regular income is a milestone in the lives of many young people. This is when they really face the impact of inflation, the importance of saving, and...
Read more
Social media is causing serious anxiety for Generation Z
Addiction, anxiety, low self-esteem and comparing themselves to others – according to a recent study by Budapest Park, these are the biggest challenges for Generation Z when it comes to...
Read more
The new trend in fall travel: Generation Z is looking for affordable luxury
According to fresh Airbnb data, travel searches by Generation Z have increased by 26% compared to last year. Young travelers are primarily planning longer international trips, in contrast to Millennials,...
Read more
Generation Z is teaching their older colleagues how to use artificial intelligence
New global research from the International Workplace Group (IWG), the world’s leading workplace provider, shows that Gen Z workers are playing a key role in the adoption of AI in...
Read more
Artificial intelligence and religion – does it support or distance you?
Encountering religion and experiencing religion is no exception to the spread of artificial intelligence. Does it help young people turn to religion or not? Is the community experience damaged? What...
Read more
How much coffee does Generation Z drink?
The German coffee market is undergoing major transformation, mainly due to changing consumption habits in the younger generations: a smaller proportion of potential customers are buying coffee. This article is...
Read more
Shrinking wallets, growing challenges – Declining consumption among Generation Z
While older generations continue to show a slight increase in purchases, the data shows a dramatic decline among the youngest adults. In the first months of 2025, purchases by 18-24...
Read more
Generation Z: They barely make ends meet, yet they save
“They are lazy, irresponsible, and not interested in finances!” We often encounter stereotypes like this when it comes to Generation Z. However, according to Erste research, the majority of today’s...
Read more
The sense of job stability has decreased among young people
A decline is visible among working young people: only 51 percent considered their jobs to be sufficiently stable in the first quarter of 2025, which is a decrease compared to...
Read more
GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
Read more
Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
Read more
PICK attacks on the salami front: the campaign for Generation Z educates and entertains
PICK Winter Salami has been an indispensable part of Hungarian tables for more than a century and a half, but the brand has now turned to a target group that...
Read more
Women leaders shaping the future – increasingly influential in the business world
The role of women in the economy is growing stronger year by year, and this is now also confirmed by the numbers; today there are more than a thousand businesses...
Read more
Hungary’s most comprehensive Generation Z research published
The Gen Z Report, Hungary’s most comprehensive research on Generation Z to date, was published in professional cooperation between Diverzum, Quantum Digital Student Cooperative, Steigervald Krisztián (SteiGen) and PwC. The...
Read more
Gastro-marketing going green and Gen Z
There were 70 participants at the marketing conference of the HoReCa and Event & Green Chapter of the Hungarian Marketing Association (MMSZ), which was organised at the METRO Gastro Academy...
Read more
Recent survey: Fear of rejection is crippling businesses
A recent survey found that 33 percent of businesses cite fear of rejection as the main reason for their lack of customers. Many of the companies surveyed feel that a...
Read more
A third of young people would like to leave their parents’ house as soon as possible
Four out of ten young people still live with their parents, and the majority of them are postponing moving to an independent residential property – this is what the K&H...
Read more
SAP: Boredom is the death of the brand
Almost half of Generation Z members are abandoning brands that are becoming boring. Younger consumers want more: they don’t stay loyal to a product or brand because they liked it,...
Read more
“Look into the future!” – innovation award for Generation Z from Bosch and Richter
The world is already facing many challenges, but the future will present us with even more fateful choices. The Bosch Group in Hungary and Richter Gedeon Plc. believe that the...
Read more
K&H: What does the wallet of young people show? Every fourth Hungarian twenty-year-old is unable to save
Although 57 percent of young people have some savings, 25 percent are unable to save regularly, and there is a significant difference between men and women, according to the latest...
Read more
A trend change among young people: Generation Z thinks differently about non-alcoholic drinks
The efforts made for responsible alcohol consumption seem to be paying off: according to the latest results of international research by HEINEKEN and the University of Oxford, the way consumers...
Read more
The luxury watch market is on a steep upward trend: special pieces are becoming increasingly popular even among Generation Z
The demand for premium and luxury watches has shown significant growth worldwide in recent years. According to experts, the value of the luxury watch market could increase to nearly $135...
Read more
Young People Believe Everything AI Says
Almost all Gen Z youths use artificial intelligence (AI), but most of them fail to recognize when AI “hallucinates” and provides incorrect answers, according to a survey conducted by EY,...
Read more
Gen Z values in-store shopping
Digitally-native Gen Z shoppers are more likely to visit retail stores than older generations, with many saying they enjoy the experience of in-store shopping. That’s according to a new survey...
Read more
Quick commerce booms in India as consumers seek faster deliveries
The demand is particularly high amongst younger consumers. Quick commerce in India is rapidly transforming the retail industry, with growing demand for fast delivery of daily essentials, according to GlobalData....
Read more