Z generáció - Trademagazin

According to the 19-29 year olds, inflation in May was 18 percent, compared to the actual figure of 4 percent
Date: 2024-07-08 09:32:19

According to the K&H youth index, young people still perceive inflation to be much higher than the actual one. In the second quarter, an average increase in prices of 18...

There are serious differences between the savings of people in their twenties
Date: 2024-07-03 08:44:41

Less than half of young people, 45 percent, have no savings at all. Those who have, had HUF 643,000 on average in the second quarter of this year, according to...

Generation Z has grown up: it’s time to break down stereotypes
Date: 2024-06-21 09:07:50

Generation Z, once characterized by the stereotype of “gamer kids”, is now emerging as mature adults in joint research by GWI and Publicis Groupe CEE. It is time to reevaluate...

How are younger generations planning to spend the summer?
Date: 2024-06-14 09:37:49

Younger generations are looking to travel, attend concerts and events, and dine out this summer, despite a sustained high cost of living. American Express’ Amex Trendex Millennial and Gen Z...

A third of young people barely know anything about finances
Date: 2024-05-15 10:39:20

57 percent of young people have some kind of banking relationship. The higher the level of school a child attends, the more likely it is that he has knowledge about...

K&H: saving is the basis of independence
Date: 2024-05-08 11:01:17

56 percent of young people between the ages of 14 and 18 have some monetary savings, an average of HUF 143,000. Vocational school students and 18-year-olds put most of them...

Millennials and Gen Zs drive surge in demand for RTD iced coffee
Date: 2024-05-06 09:50:25

The demand for iced and specialty coffee beverages is experiencing a significant uptick, largely driven by Millennials and Generation Zs, according to a recent report by GlobalData. “This cohort has...

6 in 10 Gen Zs prioritise user experience and trustworthy reviews
Date: 2024-04-25 09:23:00

Over 75% rely on reviews and customer service when shopping, Shopee Malaysia’s survey reveals Sixty percent of Gen Z shoppers prioritise platforms with easy search, comparison functionalities, and trustworthy reviews,...

Research by Orbit: Hungarian young people experience microstress moments an average of 26 times a week
Date: 2024-04-22 12:10:54

Numerous studies have already established that Generation Z is much more stressed than previous generations of a similar age. In the past decade, they have been hit by many sources...

Generation Z trends
Date: 2024-03-26 11:45:44

What will young people be doing, wearing and thinking in 2024? – asks Rebecca Stewart in Adweek. She lists three key trends for targeting young consumers. This article is available for...

We try to save the most on online subscriptions and streaming services
Date: 2024-03-13 12:38:10

Most European consumers are confident about their financial situation, but many, especially younger age groups, find it difficult to save and keep track of monthly expenses. Most consumers try to...

It is more important for Generation Z to plan their goals on paper than for the over 45 age group
Date: 2024-01-05 10:02:13

We focus better and are more successful in keeping our New Year’s resolutions if we see them on paper, according to Epson’s international, representative research. According to half of the...

First “Flexi Forum” organised
Date: 2023-12-07 11:04:52

According to a national survey by Danone and market research agency NMS, Generation Z is the most open to substituting dairy and meat products with plant-based alternatives and to considering...

SPAR opened an automatic store for Generation Z: both real and virtual
Date: 2023-11-28 12:05:59

A SPAR automatic store based on artificial intelligence, without cashiers and salespeople, operated for two days in Budapest, at Europe’s largest Sneakerness festival. The service, intended primarily for members of...

Flexitáriánus konferencia
Date: 2023-11-27 11:25:15

A fenntarthatósági és növényi alapú táplálkozás témáinak figyelmet szentelve novemberben a Debreceni Egyetem Gazdálkodástudományi Karán rendezik az első flexitáriánus konferenciát, amely kifejezetten az egyetemi hallgatóságnak szól. A cikk a Trade...

PLMA: 64% of Gen Z shoppers buy private brands always or frequently
Date: 2023-11-24 09:21:04

As younger shoppers look to save, private label products are becoming increasingly popular with Gen Z. In a survey by the Private Label Manufacturers Association (PLMA), more than two-thirds (67%)...

Bor – tudatosan és ösztönösen
Date: 2023-11-22 11:40:29

Kinek, milyet, hogyan eladni – ezek a bormarketing alapproblémái is. E számunk boros mellékletében (100–114. oldal) bortermelők és kereskedelmi láncok képviselői elemzik az ital piacát és értékesítési lehetőségeit, HoReCa rovatunkban marketingkérdésekről,...

Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Date: 2023-10-18 09:11:50

Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report. Following forecasts of higher holiday retail sales, nearly three-fourths (74%)...

Molson Coors works with Gen Z to craft fizz-free spiked refreshers
Date: 2023-10-17 09:54:44

Furthering its portfolio innovation strategy, the beverage giant said it developed Happy Thursday, a non-carbonated offering, with insights from a panel of young consumers. Today, Molson Coors announced Happy Thursday, a line...

The issue of generational change is current in nearly 150,000 companies in Hungary today
Date: 2023-10-03 11:09:36

Drastic changes are taking place quietly in the global labor market, because according to forecasts, by 2025, 27% of active employees will already be from generation Z. There are more...

Are you into drugs? What does generation Z like and what does it reject?
Date: 2023-10-03 08:09:46

A TikToker who works with autistic people, a mom who coaches soccer, a high school student who communicates with her ex through quotes, and an influencer who posts about her...

You don’t have to be afraid of Generation Z! – We show that they will be the most effective members of the team!
Date: 2023-09-21 11:45:10

The arrival of the Y and especially the Z generations on the labor market started long discussions in the corporate world. A recent study by ResumeBuilder tries to answer the...

A fiataloknak fontos a gyorsaság
Date: 2023-09-11 10:28:55

A fiatalabb vásárlók számára különösen fontos a kiszállítás gyorsasága Magyarországon: a Z-generáció közel fele hagyta már félbe az online rendelés folyamatát a termékek kiválasztását követően, mert a felkínált kézbesítési időt...

What will the future bring? – Changing innovation rules
Date: 2023-07-05 17:30:16

Food policy analyst Réka Szöllősi spoke about the planned future regulations in both Hungary and the European Union at the Innovation Day conference. She told it is a big advantage...

Generation gap among online customers: the younger they are, the faster they want to receive their order
Date: 2023-07-04 12:36:24

For younger customers, the speed of delivery is particularly important in Hungary: almost half of Generation Z have already abandoned the online ordering process after selecting the products, because they...

Nestlé Caters To Cold Coffee Enthusiasts With Nescafé Ice Roast
Date: 2023-04-19 09:08:27

Nestlé has announced the launch of Nescafé Ice Roast, a soluble coffee designed for consumption with cold water or milk, over ice. The product will be launched in China this...

Gen Z shoppers are less agreeable to the opinions of others
Date: 2023-04-14 09:15:53

Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...

Does change really depend on individual actions? – this is what 4 generations think about sustainability
Date: 2023-04-04 10:00:32

According to nearly 40% of those surveyed, the majority are not willing to deal with climate change because they think it is too far-fetched, according to a recent MediaMarkt survey....

This year is all about values: food and drink trends in 2023
Date: 2023-03-09 15:53:45

Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...

Gen Z at Shop! Ideation
Date: 2023-03-06 15:29:11

At the end of 2022 Colombus (Ohio, USA) was the host of the annual Shop! Ideation conference. There were presentations about retail and point of sale marketing, a “Retail Challenge”...

According to the 19-29 year olds, inflation in May was 18 percent, compared to the actual figure of 4 percent Date: 2024-07-08 09:32:19

There are serious differences between the savings of people in their twenties Date: 2024-07-03 08:44:41

Generation Z has grown up: it’s time to break down stereotypes Date: 2024-06-21 09:07:50

How are younger generations planning to spend the summer? Date: 2024-06-14 09:37:49

A third of young people barely know anything about finances Date: 2024-05-15 10:39:20

K&H: saving is the basis of independence Date: 2024-05-08 11:01:17

Millennials and Gen Zs drive surge in demand for RTD iced coffee Date: 2024-05-06 09:50:25

6 in 10 Gen Zs prioritise user experience and trustworthy reviews Date: 2024-04-25 09:23:00

Research by Orbit: Hungarian young people experience microstress moments an average of 26 times a week Date: 2024-04-22 12:10:54

Generation Z trends Date: 2024-03-26 11:45:44

We try to save the most on online subscriptions and streaming services Date: 2024-03-13 12:38:10

It is more important for Generation Z to plan their goals on paper than for the over 45 age group Date: 2024-01-05 10:02:13

First “Flexi Forum” organised Date: 2023-12-07 11:04:52

SPAR opened an automatic store for Generation Z: both real and virtual Date: 2023-11-28 12:05:59

Flexitáriánus konferencia Date: 2023-11-27 11:25:15

PLMA: 64% of Gen Z shoppers buy private brands always or frequently Date: 2023-11-24 09:21:04

Bor – tudatosan és ösztönösen Date: 2023-11-22 11:40:29

Nearly half of Gen Z will buy holiday gifts on social media, survey finds Date: 2023-10-18 09:11:50

Molson Coors works with Gen Z to craft fizz-free spiked refreshers Date: 2023-10-17 09:54:44

The issue of generational change is current in nearly 150,000 companies in Hungary today Date: 2023-10-03 11:09:36

Are you into drugs? What does generation Z like and what does it reject? Date: 2023-10-03 08:09:46

You don’t have to be afraid of Generation Z! – We show that they will be the most effective members of the team! Date: 2023-09-21 11:45:10

A fiataloknak fontos a gyorsaság Date: 2023-09-11 10:28:55

What will the future bring? – Changing innovation rules Date: 2023-07-05 17:30:16

Generation gap among online customers: the younger they are, the faster they want to receive their order Date: 2023-07-04 12:36:24

Nestlé Caters To Cold Coffee Enthusiasts With Nescafé Ice Roast Date: 2023-04-19 09:08:27

Gen Z shoppers are less agreeable to the opinions of others Date: 2023-04-14 09:15:53

Does change really depend on individual actions? – this is what 4 generations think about sustainability Date: 2023-04-04 10:00:32

This year is all about values: food and drink trends in 2023 Date: 2023-03-09 15:53:45

Gen Z at Shop! Ideation Date: 2023-03-06 15:29:11