Tag "Z generáció"
Women leaders shaping the future – increasingly influential in the business world
The role of women in the economy is growing stronger year by year, and this is now also confirmed by the numbers; today there are more than a thousand businesses...
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Hungary’s most comprehensive Generation Z research published
The Gen Z Report, Hungary’s most comprehensive research on Generation Z to date, was published in professional cooperation between Diverzum, Quantum Digital Student Cooperative, Steigervald Krisztián (SteiGen) and PwC. The...
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Gastro-marketing going green and Gen Z
There were 70 participants at the marketing conference of the HoReCa and Event & Green Chapter of the Hungarian Marketing Association (MMSZ), which was organised at the METRO Gastro Academy...
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Recent survey: Fear of rejection is crippling businesses
A recent survey found that 33 percent of businesses cite fear of rejection as the main reason for their lack of customers. Many of the companies surveyed feel that a...
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A third of young people would like to leave their parents’ house as soon as possible
Four out of ten young people still live with their parents, and the majority of them are postponing moving to an independent residential property – this is what the K&H...
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SAP: Boredom is the death of the brand
Almost half of Generation Z members are abandoning brands that are becoming boring. Younger consumers want more: they don’t stay loyal to a product or brand because they liked it,...
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“Look into the future!” – innovation award for Generation Z from Bosch and Richter
The world is already facing many challenges, but the future will present us with even more fateful choices. The Bosch Group in Hungary and Richter Gedeon Plc. believe that the...
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K&H: What does the wallet of young people show? Every fourth Hungarian twenty-year-old is unable to save
Although 57 percent of young people have some savings, 25 percent are unable to save regularly, and there is a significant difference between men and women, according to the latest...
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A trend change among young people: Generation Z thinks differently about non-alcoholic drinks
The efforts made for responsible alcohol consumption seem to be paying off: according to the latest results of international research by HEINEKEN and the University of Oxford, the way consumers...
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The luxury watch market is on a steep upward trend: special pieces are becoming increasingly popular even among Generation Z
The demand for premium and luxury watches has shown significant growth worldwide in recent years. According to experts, the value of the luxury watch market could increase to nearly $135...
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Young People Believe Everything AI Says
Almost all Gen Z youths use artificial intelligence (AI), but most of them fail to recognize when AI “hallucinates” and provides incorrect answers, according to a survey conducted by EY,...
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Gen Z values in-store shopping
Digitally-native Gen Z shoppers are more likely to visit retail stores than older generations, with many saying they enjoy the experience of in-store shopping. That’s according to a new survey...
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Quick commerce booms in India as consumers seek faster deliveries
The demand is particularly high amongst younger consumers. Quick commerce in India is rapidly transforming the retail industry, with growing demand for fast delivery of daily essentials, according to GlobalData....
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STEM-interested Gen Z youth enter the workforce with strong ideas, new research finds
Self-assertion, work environment, financial resources, social relationships, creativity and intellectual stimulation are the main work values that are decisive for Generation Z young people entering STEM careers in choosing their...
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They want it to be premium, but also sustainable – expectations of the youngest generation
GlobalData’s latest report, “Demographics in Retail and Apparel” – which drew conclusions from the responses of more than 6,000 young people in Germany, France, Spain, Italy, China and the US...
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Boots full of experiences: Favorite gifts of European Generation Z
While they wouldn’t say no to the latest AirPods or a designer bag, according to a Mastercard survey, for Gen Z, these gifts are more of a means to achieve...
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Generation Z and alcohol
Premium Gin Hungary is monitoring international drinking trends and since the end of last year the company has been researching the drinking habits of Generation Z. Recent changes in consumer...
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K&H: young people are more optimistic than a year ago
Young people are more satisfied – this is the overall conclusion of the K&H Youth Index survey, which examined the satisfaction of 19-29 year-olds with their own lives in the...
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Disillusioned parents versus ambitious children: what do Generation X and young Z want?
According to the parents of 15-19-year-old teenagers, it is primarily necessary to take advantage of opportunities to succeed, who today consider hard work almost not at all, and a diploma...
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Young people like digital payment solutions
Digital payment solutions are gaining popularity among high school students, because bank card and smartphone payments are more convenient and faster than their cash counterparts. In addition, using them, the...
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Generation Z starts investing and saving already in their teens
Generation Z begins to invest earlier and to a greater extent than any other generation: they start as early as 19 years old and, compared to previous generations, they also...
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Without bubbles
While the popularity of bubbly drinks keeps growing all over the world, bubble-free drinks are becoming the beverage of choice for Generation Z consumers, many of whom are opting for...
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Gen Z more likely to buy holiday gifts via social media
Instagram and Facebook are forecast to be the most popular platforms for gift purchases during the season. Gen Z has been buying items via social media for some time now, according...
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55% of Gen Z have made an online purchase while browsing social media
A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery. Indicating the importance of social commerce, more than half (55%)...
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According to the 19-29 year olds, inflation in May was 18 percent, compared to the actual figure of 4 percent
According to the K&H youth index, young people still perceive inflation to be much higher than the actual one. In the second quarter, an average increase in prices of 18...
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There are serious differences between the savings of people in their twenties
Less than half of young people, 45 percent, have no savings at all. Those who have, had HUF 643,000 on average in the second quarter of this year, according to...
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Generation Z has grown up: it’s time to break down stereotypes
Generation Z, once characterized by the stereotype of “gamer kids”, is now emerging as mature adults in joint research by GWI and Publicis Groupe CEE. It is time to reevaluate...
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How are younger generations planning to spend the summer?
Younger generations are looking to travel, attend concerts and events, and dine out this summer, despite a sustained high cost of living. American Express’ Amex Trendex Millennial and Gen Z...
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A third of young people barely know anything about finances
57 percent of young people have some kind of banking relationship. The higher the level of school a child attends, the more likely it is that he has knowledge about...
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K&H: saving is the basis of independence
56 percent of young people between the ages of 14 and 18 have some monetary savings, an average of HUF 143,000. Vocational school students and 18-year-olds put most of them...
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