Tag "Z generáció"
Young people expect to spend 43 million forints on their first home
26 percent of young people plan to buy a home within three years, and they would like to buy a property worth more than 43 million forints on average, compared...
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Change among business owners: Generation Y has become the new engine of Hungarian businesses
The founders of companies founded after the change of regime are handing over their place en masse: Generation X is stable, but already in retreat, and Generation Y has taken...
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Young people are mainly entering the world of digital finance through grocery shopping
Young people are becoming more active within K&H’s retail customer base every year. As a result of digitalization, opening an account is not only the first step in conscious money...
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Nearly half of Generation Z would stay at one company for 3-4 years and would rather gain experience in multiple places
Generation Z is now setting the pace in the domestic labor market, according to SteiGen’s latest, representative research, which examined the values, expectations, and career strategies of young employees. According...
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Could there be a turnaround?
Contrary to many other analyses of consumption among younger generations, data from this year’s representative survey commissioned by the National Council of Wine Communities (HNT) reveals: young adults are turning...
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Style, language and tools
One of the biggest problems the wine industry is facing is the aging consumer base. This article is available for reading in Trade magazin 2025/11. Younger generations find it harder...
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SPAR: closer to generation Z – instant shopping, cool products and social experiences
The Sneakerness Festival will return to Budapest on November 8-9, 2025. The most important European event of sneaker and streetwear culture will be held this time at MTK Sportpark. SPAR...
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McDonald’s celebrates Christmas with friends with a Generation Z TikTok sitcom
In its 2025 Christmas campaign, McDonald’s Hungary is addressing members of Generation Z with a fresh, hitherto little-known communication format in Hungary, a social media sitcom series. The campaign, called...
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A star is born – say hello to dirty soda!
According to experts – mainly American ones – dirty soda has taken the beverage market by storm in the past year and has become a major competitor of coffee and/or...
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Addressing Generation Z on the beverage market
In the middle of summer Worth Global Style Network (WGSN) published the results of IWSR’s March research on Generation Z’s alcohol consumption habits. This article is available for reading in...
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Shopping habits of Generation Z
According to a survey of 1,000 people conducted by US digital recipe-based shopping platform Chicory, Generation Z is increasingly conscious about food shopping. This article is available for reading in...
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Only old people quit, Generation Z just doesn’t do it anymore
One of Hungary’s leading HR service providers, WHC Group, is calling for a revolutionary change in the way generations are managed. At a sold-out panel discussion at the 10th anniversary...
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Mobile banking is part of everyday life
Mobile payments will play an increasingly important role in children’s everyday lives this and next school year and will be a determining element of money use in the long term....
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Earning your first regular income is a milestone in the lives of many young people
Earning the first regular income is a milestone in the lives of many young people. This is when they really face the impact of inflation, the importance of saving, and...
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Social media is causing serious anxiety for Generation Z
Addiction, anxiety, low self-esteem and comparing themselves to others – according to a recent study by Budapest Park, these are the biggest challenges for Generation Z when it comes to...
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The new trend in fall travel: Generation Z is looking for affordable luxury
According to fresh Airbnb data, travel searches by Generation Z have increased by 26% compared to last year. Young travelers are primarily planning longer international trips, in contrast to Millennials,...
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Generation Z is teaching their older colleagues how to use artificial intelligence
New global research from the International Workplace Group (IWG), the world’s leading workplace provider, shows that Gen Z workers are playing a key role in the adoption of AI in...
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Artificial intelligence and religion – does it support or distance you?
Encountering religion and experiencing religion is no exception to the spread of artificial intelligence. Does it help young people turn to religion or not? Is the community experience damaged? What...
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How much coffee does Generation Z drink?
The German coffee market is undergoing major transformation, mainly due to changing consumption habits in the younger generations: a smaller proportion of potential customers are buying coffee. This article is...
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Shrinking wallets, growing challenges – Declining consumption among Generation Z
While older generations continue to show a slight increase in purchases, the data shows a dramatic decline among the youngest adults. In the first months of 2025, purchases by 18-24...
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Generation Z: They barely make ends meet, yet they save
“They are lazy, irresponsible, and not interested in finances!” We often encounter stereotypes like this when it comes to Generation Z. However, according to Erste research, the majority of today’s...
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The sense of job stability has decreased among young people
A decline is visible among working young people: only 51 percent considered their jobs to be sufficiently stable in the first quarter of 2025, which is a decrease compared to...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
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PICK attacks on the salami front: the campaign for Generation Z educates and entertains
PICK Winter Salami has been an indispensable part of Hungarian tables for more than a century and a half, but the brand has now turned to a target group that...
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Women leaders shaping the future – increasingly influential in the business world
The role of women in the economy is growing stronger year by year, and this is now also confirmed by the numbers; today there are more than a thousand businesses...
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Hungary’s most comprehensive Generation Z research published
The Gen Z Report, Hungary’s most comprehensive research on Generation Z to date, was published in professional cooperation between Diverzum, Quantum Digital Student Cooperative, Steigervald Krisztián (SteiGen) and PwC. The...
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Gastro-marketing going green and Gen Z
There were 70 participants at the marketing conference of the HoReCa and Event & Green Chapter of the Hungarian Marketing Association (MMSZ), which was organised at the METRO Gastro Academy...
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Recent survey: Fear of rejection is crippling businesses
A recent survey found that 33 percent of businesses cite fear of rejection as the main reason for their lack of customers. Many of the companies surveyed feel that a...
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A third of young people would like to leave their parents’ house as soon as possible
Four out of ten young people still live with their parents, and the majority of them are postponing moving to an independent residential property – this is what the K&H...
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