Tag "YouTube"
Gen Z more likely to buy holiday gifts via social media
Instagram and Facebook are forecast to be the most popular platforms for gift purchases during the season. Gen Z has been buying items via social media for some time now, according...
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German consumers are listening less to influencers
The impact of influencers on shopping behaviour in Germany has been decreasing. At the same time, the use of social media is in decline on the whole. This is shown...
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YouTube, TikTok top list of teens’ most used social platforms
YouTube ranked as the most widely used (93%) online platform among U.S. teens for the second consecutive year in Pew Research Center’s annual survey of U.S. teens. TikTok ranked second (63%),...
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88% Of Consumers Have Purchased Products Based On Influencer Recommendations
A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in the past six months, with...
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Video materials help farmers on Nébih’s YouTube channel
Nébih tries to use as many tools as possible to help fill out the electronic management diary. In the coming weeks, several short videos on the topic will be uploaded...
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98% of shoppers use social media to find products
In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the...
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Global TikTok downloads hit 3-year high, averaging 2.7 million daily
TikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for...
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KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
KitKat is encouraging people to take a break from life’s everyday tech frustrations, such as weird security questions, remembering passwords or being added to yet another WhatsApp group, by enjoying...
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(HU) Nem szabad a számokhoz viszonyítani magam – így őrzi meg mentális egészségét az egyik legsikeresebb influencer, Viszkok Fruzsi
Sorry, this entry is only available in HU....
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People now spend more time on TikTok than any other social app
Meltwater and We Are Social look at social media monthly usage trends worldwide among Android users aged 16 to 64. According to their data presented by the Atlas VPN team,...
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What strategies do gastro-influencers follow?
Dr Mária Törőcsik, a professor at the University of Pécs and Míra Mohr, an economist behind the Süti MáMohr blog and self-proclaimed gastro rock star, did a qualitative survey on...
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Hungarian-owned retail chains: adjustment period after the 54% inflation
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
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TikTok Tops For Social Media-Based Shopping, Study Finds
Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...
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New trends in social media
Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...
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This Christmas short film will captivate everyone! (Video)
With three short films, Coca-Cola ensures the real, loving Christmas atmosphere. Let’s watch the first part of the mini-series Christmas always finds you! There is a city in Mexico that...
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Millennial, Gen Z shoppers prefer D2C when buying from online international brands
When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...
Read moreEvery fourth YouTube video misinforms
You need to think twice about what you believe from what you read on the internet. This is especially true during a coronavirus pandemic. Several research draw attention to the...
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Hungarian Product campaign becomes Google case study
The Google Ads campaign of a nationwide prize game by Hungarian Product – which was implemented by WebMa in 2018 – has become a case study that anyone can read...
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The Magyar Termék has launched an online campaign
The “We Love the Hungarian Products” marketing campaign was launched on 22 March with a short film made in the Castle Garden Bazaar. Almost 300 actors took part in the...
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