Tag "Viwa product Europa Kft"

Health and superpower in a bottle

One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...

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This year’s “Inno d’Or – Innovation of the Year” awards were presented at the Innovation Day conference

For the third time, Trade magazine organised the award ceremony of the contest that first took place in 2021, as part of the programme of a one-day conference. This article...

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Vitality and health in a bottle

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...

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