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Health and superpower in a bottle
Date: 2024-09-10 10:53:55
One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...
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This year’s “Inno d’Or – Innovation of the Year” awards were presented at the Innovation Day conference
Date: 2023-06-06 17:04:29
For the third time, Trade magazine organised the award ceremony of the contest that first took place in 2021, as part of the programme of a one-day conference. This article...
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Vitality and health in a bottle
Date: 2021-10-05 09:35:37
András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...
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