Tag "Vileda-Freudenberg Háztartási Cikkek Bt."

Csurran vagy cseppen?

A mosogatószerek és eszközök piacára is rányomta bélyegét az elmúlt időszak. A fogyasztók amellett, hogy keresik a gazdaságos, takarékos megoldásokat, próbálják a mosogatáshoz szükséges eszközöket is minél hosszabb ideig használni....

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Tisztaság terén nincs kompromisszum

A tisztítószerek és -eszközök kategóriája az elmúlt években brillírozott, értékesítési számai korábban soha nem látott magasságokban időztek. Mindez a koronavírus-járvány okozta megnövekedett higiénia iránti igénynek volt köszönhető, ami, bár azóta...

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Hand-washing or dishwasher?

NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...

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Magazine: Removing grease is not enough

The markets of both manual washing-­up liquids and dishwasher detergents have grown, partly due to the increased importance of hygiene and the fact that customers spent more time at home....

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Magazine: We don’t hesitate when it comes to doing the dishes

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...

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Magazine: Hygiene comes first

According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...

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Magazine: Cleanliness is more important than ever before!

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

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More dishwasher use than manual washing-up

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

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