Tag "vásárlói lojalitás"
What is the value of loyalty? Loyalty programmes in Hungary in 2023
According to the Loyalty 2023 study by CPS Household Panel, conducted last summer, for Hungarian shoppers the main benefit of participating in loyalty programmes is saving money. This article is...
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Turn new shoppers into loyal customers
C-store retailers have welcomed millions of new customers through their doors as people adapt to life under lockdown worldwide, but how can retailers hang on to these shoppers in the...
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New offline concepts strengthen customer loyalty
According to shopping experience surveys conducted by PSFK, retailers such as Chanel and Cartier have started offering cross-services – just like FMCG retailers do. In one of their New York and...
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Loyalty building as part of an omnichannel strategy
According to a study by SessionM – which referred to Retail Touchpoints – from 2017, in the last 4 years consumers have been losing interest in traditional loyalty programmes. eMarketer reported...
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How loyal are we to our favourite grocery stores?
According to a nationwide representative study by Kantar Hoffmann (March 2017, 18-64 year old consumers), when buying FMCG products, most people visit stores located close to where they live. Half of...
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